The Man Behind the Name
Robert Heath Jr.
Entrepreneur. Business Builder. Innovator.
For more than 36 years, Robert Heath Jr. has built businesses, developed entrepreneurial concepts, and pursued opportunities across the mortgage, real estate, hospitality, and service industries.
His entrepreneurial journey began in childhood, working in his father’s restaurant and learning firsthand the value of hard work, customer service, and business ownership.
In 1990, at just 20 years old, Robert entered the mortgage industry, founding New Jersey Home Funding Group alongside his father. What began as a family business grew into a multistate mortgage operation, employing dozens of professionals and participating in more than $2 billion in residential mortgage fundings.
Throughout his career, Robert’s entrepreneurial achievements have attracted local and national recognition, including business advisory recognition, invitations to the White House, and appearances in financial and news media.
His ventures have extended beyond financial services into restaurant ownership, hospitality, vending, and innovative real estate business models.
Today, through Robert Heath Jr. Enterprises, he continues developing businesses designed to challenge conventional approaches, create opportunities, and build lasting value for future generations.
Building Businesses Throughout Generations.
Robert Heath Jr.
entrepreneurial experiences
Marquis Who’s Who in America (2023–2024): Robert R. Heath Jr. was approved as a subject of biographical record in Who’s Who in America, as documented by the original Marquis Who’s Who Publications Board certificate.
Robert appeared on Bill Spadea’s New Jersey 101.5 radio program three times. Original photographs show Robert with Bill Spadea and colleague John Krilla, and at the station.
The FSBO lender listing service operated as REWA 1.0, building on the homeowner-marketing ideas documented in March 2004 and preceding the modern Virtual REWA concept.
Participated alongside attorney Kevin Hanly, Esq., in a foreclosure-defense educational program for attorneys. Drawing on hands-on mortgage banking experience, Robert helped educate legal professionals about foreclosure in the modern marketplace. The original flyer indicated CLE credits pending; approval status to verify.
Certified Mortgage Planning Specialist (CMPS) credential; certificate records member since January 31, 2008.
Appeared on CNBC’s The Closing Bell for a television interview. Original video archived.
Invited to serve as honorary chairman of the House Majority Trust / President’s Dinner (invitation issued by a political organization).
An Asbury Park Press article documented an early homeowner marketing and FSBO concept—the original roots of what would eventually evolve into Virtual REWA.
Led mortgage operations with four regional offices across New Jersey, Pennsylvania, Nevada, and Florida.
Established New Jersey Mortgage Company with his father. The original advertisement reports $15 million in mortgages originated June–December 1990.
Learned the mortgage business at Dime Savings Bank. This was the last time Robert would ever cash a paycheck; after founding New Jersey Mortgage Co. in 1990, he never cashed another paycheck.
Graduated high school in 1989. The next chapter began at Dime Savings Bank, where Robert learned mortgage banking.
Young Robert pictured in a tuxedo during a New Year’s Eve celebration at Pumptown Corners.
Pumptown Corners operated in Edison, New Jersey, as the family restaurant where Robert learned hospitality from childhood.
